What is an affiliate link?
AnswerA tracked link that credits the referrer
Affiliate links carry an ID so the merchant knows who sent the visitor.
Business · Facts & stats
Affiliate facts & stats
7 fact-checked facts about affiliate marketing basics and terminology, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
In marketing, what is a 'conversion'?
AnswerA visitor completing a desired action, such as a purchase
A conversion is the goal action a campaign is trying to produce.
Going deeper
What does EPC measure in affiliate programs?
AnswerEarnings per click
EPC shows average earnings for each click sent.
What is an affiliate 'cookie window'?
AnswerHow long after a click a sale still credits the affiliate
The cookie duration sets how long a referral stays attributed.
What is Amazon's affiliate program called?
AnswerAmazon Associates
Amazon's long-running affiliate program is Amazon Associates.
Expert level
In what year did Amazon launch its Associates program?
Answer1996
Amazon started its Associates program in 1996.
Which link attribute did Google introduce in 2019 to mark paid or affiliate links?
Answerrel="sponsored"
Google added rel="sponsored" alongside rel="ugc" in 2019.
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